Celebrating our triple win at the FAB Awards

Dairy milk consumption has been falling globally for decades, with each generation drinking less milk than the previous. It’s a cultural shift that has given rise to burgeoning non-dairy category. As the saying goes, “one man’s loss is another man’s opportunity”. For example, whilst dairy milk consumption in the US is…

The demand for Guinness 0.0 has been hugely impressive despite a product recall late last year with a warning that it was “unsafe to consume”. It’s incredible how an unmet need can result in consumers “turning a blind eye”. But perhaps not so surprising when a single brand owns…

Our proposition of Acceleration, delivered through Depth, Adrenaline and Growth. A Q&A on Adrenaline with our Executive Creative Director, Tony Fox. Let’s start with a bit about you and what gives you adrenaline?  When I was younger, I was up for doing mad sporty things and the riskier the…

Gen Zs have come to an understanding that they have certain needs — whether it be menstrual, toiletries or acne products — and there’s no need for it to be “pushed under the covers”. This generation projects its purposeful drive onto brands, with evidence of nearly 70% wanting brands…

A growing quest for authenticity. As consumers become more curious and experimental, there is an increasing interest in ‘New World’ whisky brands that feel rare and intriguing, boldly breaking the traditional conventions. For those whisky brands that want to remain relevant, especially among a new generation of drinkers, there…

Following the success of hard seltzers in the US, more and more brands are coming to the UK market. Not surprisingly, this new wave of seltzers are targeted to Millennials and Gen Zs with messages around the low alcohol and calorie content. Being a drink that lies in between…

Following bluemarlin’s successful re-design of the Kinnie core brand, the two joined hands once again to tap into and disrupt the growing ready-to-drink & aperitif markets, both locally in Malta and overseas, by innovating and staying ahead of the curve. Given Kinnie’s decades long promotion as a non-alcoholic beverage,…

Robust reds and empowering pinks to warm yellow hues and cool blues, reflect back on our journey over the rainbow through our Portfolio Edit Series as we display our vast array of work through the spectrum of colour. Colour as an Iconic Brand Asset Colour theory is vital for…

After record breaking growth following their relaunch, Rowse have teamed up with bluemarlin again to launch a whole new way for consumers to enjoy the UK’s #1 Honey Brand. Rowse ChocoBee is the new chocolate spread with only two ingredients: 100% pure & natural honey and UTZ-certified sustainable cocoa….