The demand for Guinness 0.0 has been hugely impressive despite a product recall late last year with a warning that it was “unsafe to consume”. It’s incredible how an unmet need can result in consumers “turning a blind eye”. But perhaps not so surprising when a single brand owns…

Gen Zs have come to an understanding that they have certain needs — whether it be menstrual, toiletries or acne products — and there’s no need for it to be “pushed under the covers”. This generation projects its purposeful drive onto brands, with evidence of nearly 70% wanting brands…

Our proposition of Acceleration, delivered through Depth, Adrenaline and Growth. A Q&A on depth with our Executive Director, Creative Strategy, Dan Monteith. Let’s start with a bit about you and your role at bluemarlin?  So, I’ve been working in agencies for 25 years, I come from more of an…

A changing world requires an evolving proposition – The Brand Acceleration Agency, a Q&A with our CEO, Andrew Eyles. Let’s chat a bit about bluemarlin, set the scene, where have you come from? David and I set up the business in 1993, we’re 28 years young and it’s always…

During the Covid lockdown months of 2020 I found myself taking part in impromptu conversational games with a common theme: The call for decisiveness in an imagined scenario we longed to enjoy when the “old normal” was restored. “It’s your first visit to the pub in over a year but you can only…

How women’s brands continue to push the envelope with audacity, truth and hope

The tides are turning globally, and brands are waking up to a new era of equality and inclusivity. Either as an active decision or a change forced upon them, our article ‘Brave New Female’ reflected on the need for brands to commit themselves to the honest portrayal of the…

A few weeks ago we celebrated national apprenticeship week – an annual opportunity to recognise the impact of apprenticeships on individuals, employers and the economy. A trinity of sorts, where you hope the results are equally positive for all. You may have read our opinion on trinities. In short,…

Male grooming is predicted to be worth more than £61.7bn by 2024. In 2018, men’s skincare sales in the UK rose by a staggering 16.5% and The Independent reported it to be one of the top “booming markets” along with Brazil, South Korea, US, Germany and India. It is…