01 Apr 2021

Draught fonts for Karhu beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear…

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01 Apr 2021

Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin. The new look recently launched nationwide. Buckwud began its life in the UK as a premium brand with a quirky Canadian personality. It is now the single largest branded maple syrup on the market, loved for…

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19 Nov 2020

The diversity of associations with green can’t be understated. As the signature colour of nature, it is absolutely necessary to depict open fields, rolling hills, thick forests and exotic jungles. In this context, it communicates freshness, growth and abundance as well as balance, calmness and peace. For all these…

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30 Oct 2020

We’re tickled pink to celebrate Breast Cancer Awareness month on this week’s Portfolio Edit. Pink Power Think pink and your mind will no doubt jump to femininity – and you wouldn’t be wrong. Brands use it often and effectively in categories such as personal care, beauty and fashion. But…

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21 Oct 2020

Bluemarlin’s redesign of leading honey brand Rowse celebrates its innate connection to the wonderful world of nature.

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07 Oct 2020

Tensions between economical & exceptional, optimism & caution, wholesomeness & playfulness makes yellow a dynamic tool in brand design.

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16 Sep 2020

Dusting off award-winning designs and groundbreaking work from yesteryears, we’ve put our 25+ years portfolio into a colourful new system.

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02 Sep 2020

The new identity strategically repositions Fortune for new generation of Indian consumers.

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05 Aug 2020

Bluemarlin took inspiration from traditional Icelandic patterns for its latest project with its long-standing clients at Müller.

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22 Jul 2020

Two companies, two cultures, one ambition: Brand Acceleration

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