Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer
By Gareth.Roberts in Work
Draught fonts for Karhu beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear…
Buckwud Organic maple syrup aims to drive pure growth with new design by bluemarlin
By Gareth.Roberts in Work
Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin. The new look recently launched nationwide. Buckwud began its life in the UK as a premium brand with a quirky Canadian personality. It is now the single largest branded maple syrup on the market, loved for…
The Portfolio Edit: Green
By dcoed in Work
The diversity of associations with green can’t be understated. As the signature colour of nature, it is absolutely necessary to depict open fields, rolling hills, thick forests and exotic jungles. In this context, it communicates freshness, growth and abundance as well as balance, calmness and peace. For all these…
The Portfolio Edit: Pink
By dcoed in Work
We’re tickled pink to celebrate Breast Cancer Awareness month on this week’s Portfolio Edit. Pink Power Think pink and your mind will no doubt jump to femininity – and you wouldn’t be wrong. Brands use it often and effectively in categories such as personal care, beauty and fashion. But…
Redesigning the wonderful world of Rowse
By bluemarlin in Work
Bluemarlin’s redesign of leading honey brand Rowse celebrates its innate connection to the wonderful world of nature.
The Portfolio Edit: Yellow
By bluemarlin in Work
Tensions between economical & exceptional, optimism & caution, wholesomeness & playfulness makes yellow a dynamic tool in brand design.
The Portfolio Edit: Blue
By bluemarlin in Work
Dusting off award-winning designs and groundbreaking work from yesteryears, we’ve put our 25+ years portfolio into a colourful new system.
Fortune Blooms with a new identity by bluemarlin
By bluemarlin in Work
The new identity strategically repositions Fortune for new generation of Indian consumers.
Design for Müller Skyr celebrates Icelandic culture
By bluemarlin in Work
Bluemarlin took inspiration from traditional Icelandic patterns for its latest project with its long-standing clients at Müller.
Six years of partnership with ITC
By bluemarlin in Work
Two companies, two cultures, one ambition: Brand Acceleration