Andrew King – corporate development director AG Barr, non-executive director at Edward Billington, and executive chairman at Elegantly Spirited Limited (STRYYK) – chats to Bravetalk about taking a punt on a start-up agency back in 1993, and why he’s kept close ties with bluemarlin ever since. How did your…

Introducing the new face of Cisk beer! We’re proud to unveil the cohesive brand identity system our team has created for the Maltese stalwart brand. Cisk is a much-loved lager in Malta, it is owned by Simonds Farsons Cisk and at over 90 years old, it is steeped in…

Stephen Hawking famously said: “Success in creating effective AI could be the biggest event in the history of our civilisation. Or the worst. We just don’t know. So we cannot know if we will be infinitely helped by AI, or ignored by it and side-lined, or conceivably destroyed by…

There’s nothing like a recession for encouraging brand managers to take a cold, hard look at their offer. When times are good and there’s loads of money sloshing about, perhaps we’re all a little guilty of ‘relaxed’ thinking. For brand managers, that might mean acting like a kid in…

Now that Charles is king, how will the cachet that comes with a royal seal of approval change? And does anyone really care if royals – or celebs of any kind – bestow their approval anyway? Around 875 brands in the UK currently bear the royal warrant on their…

Well before the latest hikes in inflation and the cost of living, consumers had been taking an increasingly cynical view of brands and the corporations that own them. The obvious answer is to think ‘value’ but how do we avoid a ‘race to the bottom’? The answer lies in…

Celebrating our triple win at the FAB Awards

A new proposition of Acceleration, delivered through Depth, Adrenaline and Growth. A Q&A on Growth with Ashwini Pable, Direct of Strategy and Business. Let’s start with a bit about you and your role with us? It’s been an interesting journey for me transitioning from being a client of bluemarlin…

Dairy milk consumption has been falling globally for decades, with each generation drinking less milk than the previous. It’s a cultural shift that has given rise to burgeoning non-dairy category. As the saying goes, “one man’s loss is another man’s opportunity”. For example, whilst dairy milk consumption in the US is…

So Facundo, tell us a bit about your yourself, and your career so far? Spanish: Mi carrera en Product Design y Branding comenzaba al mismo que Andrew y David fundaban bluemarlin, pero en el sur del mundo, en la bella ciudad de Buenos Aires. A comienzos de los 2000s,…