29 Nov 2023

Craft, convenience, and community impact

At Bluemarlin, we thrive on the excitement of transforming ideas into vibrant, impactful brands. Our latest venture, The Cider Warehouse, is not just a project—it’s a journey of creativity, purpose, and community impact.

As brand designers, we relish the challenge of distilling the essence of a business into a name and identity. When Orchard Park Farm approached us with their vision for a multipurpose hub, we dived into the strategic realm, envisioning a cash and carry style warehouse that embodied both convenience and unbeatable value. The challenge was clear, and we were ready to infuse our creativity into every step.

Hours of brainstorming led us to a name that perfectly encapsulated the spirit of the venture—The Cider Warehouse. It wasn’t just a name; it was a brand waiting to come alive. This identity became the cornerstone of our creative journey, setting the stage for a brand that would not only stand out in the cider industry but also resonate with a broader audience.

The logo and brand identity were meticulously designed to boost visibility and set the stage for future growth. Our design wasn’t just about aesthetics; it was a strategic tool to ensure a cohesive and memorable brand experience across all touchpoints, from farm signage to delivery vans, uniforms, stationery, and the online presence.

The brand identity seamlessly integrates into the fabric of the business, creating a visual language that speaks to both the heritage of Orchard Park Farm and the innovative spirit of The Cider Warehouse.

Our collaboration with Neil Macdonald, the generous owner, extended beyond the design board. Neil’s contribution, such as lending us his newly branded van for a charitable cause, exemplifies the shared values of Bluemarlin and The Cider Warehouse. It’s not just about design; it’s about making a positive impact on the community.

As we raise our glasses to creativity, purpose, and the festive season, The Cider Warehouse will always remain a source of pride for Bluemarlin. It’s more than a brand; it’s a celebration of the power of design to inspire, connect, and leave a lasting impact on the world.