26 Jun 2019

Bluemarlin makes a grand gesture with the new design for KOFF’s craft range

Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin.

KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands something that is special and different from the usual.

Bluemarlin were given carte blanche to create a completely new concept for KOFF’s craft range, from identity and design to naming and TOV. The challenge was to develop a creative solution that pushed the limits with a sense of humour that would resonate with optimistic Finnish consumers who value freedom, independence and great quality.

Unabashedly bold and distinctively playful, the new design for KOFF’s craft range is full of energy and quirky personality. Guided by the creative idea, “All Hands on Craft,” the new cans feature graphic hand gestures that embody the confident spirit of the brand. A vibrant colour palette exudes optimism whilst helping the range pop on shelf. With comical names like Fist Punch, Launch Pad and A Hoppy Accident, the reinvigorated range will inspire a fun-fuelled mission with friends.

“Working on the KOFF Craft range was a fantastic opportunity. It’s not often that we get the freedom to redesign a range with a totally new idea,” comments Katie Eaton, Creative Director at bluemarlin New York. “We want to ensure that the range had a distinctive look that was different and fun, while still speaking the language of the craft category. The result is a design that embodies the brand’s positive attitude on full-throttle.”

Henna Mertsola, Director of Communications and Innovation at Sinebrychoff comments, “KOFF’s craft range offers ‘a try something different’ attitude for consumers looking for craft experiences that go beyond the ordinary. Bluemarlin’s new concept for the range is positively offbeat and refreshingly modern, providing an exciting and engaging way for both loyal and new KOFF drinkers to rediscover the range.”