A brand thinker and an innovation catalyst, Ashwini has 17 years of deep FMCG marketing experience across categories of food, personal care and lifestyle categories of hospitality and fashion.
Ashwini’s expertise is rooted in the fields of concept design and brand strategy specialising in segmentation, portfolio architecture and positioning. Over a period of years, she has honed her core strengths in identifying consumer need gaps and insights, crafting relevant product or brand strategies, and bringing business ideas to life in the market.
She has anchored many successful brand launches in India and overseas and created business building campaigns across ATL and BTL.
Her specialty lies in having worked on brands across the retail pyramid, from rural mass to premium personal care and lifestyle brands in India. She has a nuanced understanding of the consumer insights, expectations and communication across the value chain in the Indian market.
Ashwini believes in following her heart and giving her 100% to her interests. With a sharp and intuitive sense of design and aesthetics, she’s a natural fashionista. An avid reader and traveller, she paints, practices Yoga, and likes to keep herself updated on emerging knowledge and environment dynamics.