Rowse

wake up to nature

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context

Valeo Foods approached bluemarlin to carry out the national redesign and portfolio architecture configuration of the UK’s No.1 honey brand, Rowse. The brief was to share the wonder of honey and make Rowse the first choice at breakfast.

journey

The new design inspires consumers to ‘simply wake up to nature’ and reiterates Rowse’s commitment to their CSR programme ‘Hives for lives’. bluemarlin created standout with better navigation and successfully championed the support for bees and beekeepers across the nation.

the results

The redesign showed a record-breaking increase in sales in just three months and attracted new buyers – a significant increase of +12.6m RSV versus the previous year, reaching almost 1 million new households (Nielsen and Kantar data).

We discovered a real need for people to take a break from the stress of the hustle and bustle and enjoy life’s simple pleasures. To connect with nature, to feel uplifted and reassured.

in the words of the client

”Bluemarlin helped us connect the dots between brand and purpose with a design that stands out at shelf and drives interest across our total honey portfolio.

Consumers clearly got the message.

The results are amazing and show that our mission to celebrate the wonderful world around us is important and absolutely achievable.”

Kirstie Jamieson, Marketing & Category Director, Valeo Foods

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