a catalyst for forever beautiful skin
Well-known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a trustworthy provider of skincare solutions, lapsed and non-users were failing to understand what the brand truly stood for. It needed to reclaim its premium positioning with a new identity that appealed to a young, more modern audience.
bluemarlin was tasked with developing a creative idea that would bring to life Bio-essence’s uniqueness, simplifying brand architecture and developing a new identity and packaging, supported by guidelines, to provide direction for future product launches and campaigns.
The new designs embrace Bio-essence’s relentless commitment to scientific innovation, its promise of healthier, more radiant skin, and its message of transformational empowerment. The scope of bluemarlin’s brief saw the re-launch of six ranges of Bio-essence cosmetics, from Malaysia up to China.
“Bio-essence is now a brand that lives and breathes a strong core idea. In the hugely competitive and congested category of beauty and skincare, the Bio-essence portfolio now sets a new standard. Beyond packaging, the renewed positioning and design system give the brand licence to powerfully express itself across all touch-points in a consistent, compelling and confident way.”
David Hodgson, bluemarlin Founder and Executive Creative Director
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