As a Cultural Anthropologist, a career in Brand Strategy seemed like a natural fit for Laura.
She has always been fascinated by the world around us, continually questioning and researching human behaviour. Subsequently, Laura is passionate about unearthing socio economic and cultural trends and then applying that knowledge to every client brief we work on.
She has worked with global brands across FMCG and Corporate in USA, Asia, Europe and Australia. Often assisting with qualitative research and post research analysis she helps uncover deep consumer insights.
Laura sees herself as a global citizen, travelling and experiencing different cultures whenever she can.