Kinnie to the world
Kinnie to the world
Kinnie to the world
KINNIE // REPOSITIONING
KINNIE // REPOSITIONING
2024
2024
From an established island leader to taking on the world, discover how our enduring partnership created a bold and playful identity for Kinnie that expanded distribution to international markets and delivering growth of 4.6%.
From an established island leader to taking on the world, discover how our enduring partnership created a bold and playful identity for Kinnie that expanded distribution to international markets and delivering growth of 4.6%.
From an established island leader to taking on the world, discover how our enduring partnership created a bold and playful identity for Kinnie that expanded distribution to international markets and delivering growth of 4.6%.
How do you connect with a global audience?
How do you connect with a global audience?
How do you connect with a global audience?
To support international expansion, Kinnie faced a critical issue of engaging with consumers who are unfamiliar with the brand’s proposition built on local legacy, and one that challenges Cola as the default soft drink of choice.
To support international expansion, Kinnie faced a critical issue of engaging with consumers who are unfamiliar with the brand’s proposition built on local legacy, and one that challenges Cola as the default soft drink of choice.
To support international expansion, Kinnie faced a critical issue of engaging with consumers who are unfamiliar with the brand’s proposition built on local legacy, and one that challenges Cola as the default soft drink of choice.
Kinnie's distinct bittersweet taste and Mediterranean heritage gave it an authenticity competitors couldn't replicate. It was this ‘originality’ to confidently challenge the status quo, mirrored by the audiences’ desire to embrace their own creativity and self-expression, that set out the vision ‘to make every day original’.
Kinnie's distinct bittersweet taste and Mediterranean heritage gave it an authenticity competitors couldn't replicate. It was this ‘originality’ to confidently challenge the status quo, mirrored by the audiences’ desire to embrace their own creativity and self-expression, that set out the vision ‘to make every day original’.
Kinnie's distinct bittersweet taste and Mediterranean heritage gave it an authenticity competitors couldn't replicate. It was this ‘originality’ to confidently challenge the status quo, mirrored by the audiences’ desire to embrace their own creativity and self-expression, that set out the vision ‘to make every day original’.
A simple but powerful brand platform, celebrating originality in every sense.
A simple but powerful brand platform, celebrating originality in every sense.
A simple but powerful brand platform, celebrating originality in every sense.
It unified Kinnie's product, personality, and purpose into a single proposition that challenged category conventions, inspiring people to embrace something refreshingly different.
It unified Kinnie's product, personality, and purpose into a single proposition that challenged category conventions, inspiring people to embrace something refreshingly different.
It unified Kinnie's product, personality, and purpose into a single proposition that challenged category conventions, inspiring people to embrace something refreshingly different.
Rather than reinvent Kinnie, we amplified its most distinctive assets.
Rather than reinvent Kinnie, we amplified its most distinctive assets.
Rather than reinvent Kinnie, we amplified its most distinctive assets.
The iconic angled wordmark, Mediterranean orange palette and heritage cues were refined into a bold, contemporary ecosystem built for today's digital reality and tomorrow's markets.
The iconic angled wordmark, Mediterranean orange palette and heritage cues were refined into a bold, contemporary ecosystem built for today's digital reality and tomorrow's markets.
The iconic angled wordmark, Mediterranean orange palette and heritage cues were refined into a bold, contemporary ecosystem built for today's digital reality and tomorrow's markets.
The result is a more expressive, optimistic identity.
The result is a more expressive, optimistic identity.
The result is a more expressive, optimistic identity.
It scales effortlessly across packaging, experiences, and communications while remaining unmistakably Kinnie.
It scales effortlessly across packaging, experiences, and communications while remaining unmistakably Kinnie.
It scales effortlessly across packaging, experiences, and communications while remaining unmistakably Kinnie.
“Bluemarlin are trusted brand guardians for Kinnie. What impresses us most is their ability to honour unique heritage while preparing the brand for a bigger stage. The Kinnie rebrand isn’t about mimicking global giants – it’s about embracing who we are and expressing it with imagination, irreverence, and iconic taste. A toast to everyone who wants to ‘Drink Different’!”
“Bluemarlin are trusted brand guardians for Kinnie. What impresses us most is their ability to honour unique heritage while preparing the brand for a bigger stage. The Kinnie rebrand isn’t about mimicking global giants – it’s about embracing who we are and expressing it with imagination, irreverence, and iconic taste. A toast to everyone who wants to ‘Drink Different’!”
“Bluemarlin are trusted brand guardians for Kinnie. What impresses us most is their ability to honour unique heritage while preparing the brand for a bigger stage. The Kinnie rebrand isn’t about mimicking global giants – it’s about embracing who we are and expressing it with imagination, irreverence, and iconic taste. A toast to everyone who wants to ‘Drink Different’!”
Susan Weenink Camilleri, Simonds Farsons Cisk
Susan Weenink Camilleri, Simonds Farsons Cisk
Susan Weenink Camilleri, Simonds Farsons Cisk
4.6%
4.6%
4.6%
Our enduring partnership with Kinnie created a bold and playful identity that expanded distribution to international markets and deliverable growth of 4.6% YOY.
Our enduring partnership with Kinnie created a bold and playful identity that expanded distribution to international markets and deliverable growth of 4.6% YOY.