From Brief to IPO in 12 weeks
From Brief to IPO in 12 weeks
From Brief to IPO in 12 weeks
HYGO // RENAMING & CI
HYGO // RENAMING & CI
2024
2024
A profile-building rebrand that turned a disparate business into an harmonised energy powerhouse commanding a $2.18 billion valuation.
A profile-building rebrand that turned a disparate business into an harmonised energy powerhouse commanding a $2.18 billion valuation.
A profile-building rebrand that turned a disparate business into an harmonised energy powerhouse commanding a $2.18 billion valuation.
A harmonising, compelling brand expression,
A harmonising, compelling brand expression,
A harmonising, compelling brand expression,
Creating a new name and distinct brand identity that harmonises different business units into one compelling brand expression all designed to raise the company's reputation in advance of an IPO on the NY stock exchange to attract investors.
Creating a new name and distinct brand identity that harmonises different business units into one compelling brand expression all designed to raise the company's reputation in advance of an IPO on the NY stock exchange to attract investors.
Creating a new name and distinct brand identity that harmonises different business units into one compelling brand expression all designed to raise the company's reputation in advance of an IPO on the NY stock exchange to attract investors.
Attracting investment with innovative energy solutions.
Attracting investment with innovative energy solutions.
Attracting investment with innovative energy solutions.
Golar Power approached bluemarlin to generate a new identity for their Liquid Natural Gas business interests, a combination of LNG import and storage, LNG power generation from natural gas fired power stations, and LNG fuel distribution. They wanted to attractive investors looking for innovative energy solutions, with a distinct brand that shifted the company away from its 75-year heritage in shipping.
Golar Power approached bluemarlin to generate a new identity for their Liquid Natural Gas business interests, a combination of LNG import and storage, LNG power generation from natural gas fired power stations, and LNG fuel distribution. They wanted to attractive investors looking for innovative energy solutions, with a distinct brand that shifted the company away from its 75-year heritage in shipping.
Golar Power approached bluemarlin to generate a new identity for their Liquid Natural Gas business interests, a combination of LNG import and storage, LNG power generation from natural gas fired power stations, and LNG fuel distribution. They wanted to attractive investors looking for innovative energy solutions, with a distinct brand that shifted the company away from its 75-year heritage in shipping.
Making energy transition affordable, sustainable and reliable for the business and communities it served.
Making energy transition affordable, sustainable and reliable for the business and communities it served.
Making energy transition affordable, sustainable and reliable for the business and communities it served.
Through an agile, close partnership with the Company Directors in UK and Brazil, and key US Investor Stonepeak in USA, we rapidly developed a new positioning strategy for the ‘new‘ company based on this differentiated purpose.
Through an agile, close partnership with the Company Directors in UK and Brazil, and key US Investor Stonepeak in USA, we rapidly developed a new positioning strategy for the ‘new‘ company based on this differentiated purpose.
Through an agile, close partnership with the Company Directors in UK and Brazil, and key US Investor Stonepeak in USA, we rapidly developed a new positioning strategy for the ‘new‘ company based on this differentiated purpose.
With an ‘always on’ proposition, that promised to deliver a positive, future focused energy experience, we explored and ideated a new name that would allude to customers living in a more sustainable environment, where supply would be uninterrupted and affordable.
The new name ‘HyGo’ is a combination of ‘Hy’ from the Hydrogen in natural gas, and ‘Go’, symbolising the positive momentum the energy Hygo generates for its customers, empowering them to live more active, productive lives. This was underscored by a simple qualifier ‘Energy Transition’
With an ‘always on’ proposition, that promised to deliver a positive, future focused energy experience, we explored and ideated a new name that would allude to customers living in a more sustainable environment, where supply would be uninterrupted and affordable.
The new name ‘HyGo’ is a combination of ‘Hy’ from the Hydrogen in natural gas, and ‘Go’, symbolising the positive momentum the energy Hygo generates for its customers, empowering them to live more active, productive lives. This was underscored by a simple qualifier ‘Energy Transition’
With an ‘always on’ proposition, that promised to deliver a positive, future focused energy experience, we explored and ideated a new name that would allude to customers living in a more sustainable environment, where supply would be uninterrupted and affordable.
The new name ‘HyGo’ is a combination of ‘Hy’ from the Hydrogen in natural gas, and ‘Go’, symbolising the positive momentum the energy Hygo generates for its customers, empowering them to live more active, productive lives. This was underscored by a simple qualifier ‘Energy Transition’
Striking confidence, signally growth.
Striking confidence, signally growth.
Striking confidence, signally growth.
The ‘always on’ experience is brought to life by the infinite loop between the logo letter forms in the word mark, supported by subtle angles that suggest growth, and the use of a striking electric blue that is confident, clean and youthful. A secondary green colour palette and photographic style was selected from the natural world to communicate a more environmentally conscious energy source.
The ‘always on’ experience is brought to life by the infinite loop between the logo letter forms in the word mark, supported by subtle angles that suggest growth, and the use of a striking electric blue that is confident, clean and youthful. A secondary green colour palette and photographic style was selected from the natural world to communicate a more environmentally conscious energy source.
The ‘always on’ experience is brought to life by the infinite loop between the logo letter forms in the word mark, supported by subtle angles that suggest growth, and the use of a striking electric blue that is confident, clean and youthful. A secondary green colour palette and photographic style was selected from the natural world to communicate a more environmentally conscious energy source.
Designed to deliver full Corporate application, the new identity system covered primary brand assets, and curated photography for Corporate communication on line and through PR, via Reports and Investor prospectus, on Infrastructure and to Environments.
Designed to deliver full Corporate application, the new identity system covered primary brand assets, and curated photography for Corporate communication on line and through PR, via Reports and Investor prospectus, on Infrastructure and to Environments.
Designed to deliver full Corporate application, the new identity system covered primary brand assets, and curated photography for Corporate communication on line and through PR, via Reports and Investor prospectus, on Infrastructure and to Environments.
“We gave bluemarlin a very challenging brief and a very challenging deadline. They listened and they delivered. From naming through to design, they provided cogent insights, innovative ideas and inspirational designs. We now have a highly distinctive name and identity. It signifies our exigent purpose and symbolises our exciting future.”
“We gave bluemarlin a very challenging brief and a very challenging deadline. They listened and they delivered. From naming through to design, they provided cogent insights, innovative ideas and inspirational designs. We now have a highly distinctive name and identity. It signifies our exigent purpose and symbolises our exciting future.”
“We gave bluemarlin a very challenging brief and a very challenging deadline. They listened and they delivered. From naming through to design, they provided cogent insights, innovative ideas and inspirational designs. We now have a highly distinctive name and identity. It signifies our exigent purpose and symbolises our exciting future.”
CFO Eduardo Maranhao
CFO Eduardo Maranhao
CFO Eduardo Maranhao
$2.1B
$2.1B
$2.1B
A profile-building rebrand that turned a disparate business into an harmonised energy powerhouse commanding a $2.18B valuation.
A profile-building rebrand that turned a disparate business into an harmonised energy powerhouse commanding a $2.18B valuation.