ZEO is a premium non-alcoholic beverage tailored for an adult audience. For its market debut, a minimalist design featuring a sophisticated curved glass structure was created to mirror the product's unique taste sensations and enhance its entry into upscale bars and restaurants.
To bring ZEO to a wider audience, three new variants were developed - Burst, Crush, and Zest. The task was to adapt the graphics for stronger shelf-standout and to modify the bottle for mass production, while retaining the sensual sophistication of ZEO's original design.
The glass curves of the new structure have been made more subtle, but still echo the elegance intrinsic within the brand. The simple lines of ZEO's graphics and typography return with a bolder emphasis and are complimented by Russian iconography communicating the brand’s origin - a red star cresting the cap and a silhouette of St. Basil’s Cathedral rises within the barcode.
”Bluemarlin has been one of our partners from the very beginning. With expertise and commitment, it’s helped the ZEO brand communicate its unique offer, style, and story with a stunningly beautiful design,” Martin Hall, CEO Freedrinks Ltd.
Taking inspiration from retro Christmas jumpers, ZEO Tingle Bells, the brand’s first ever limited edition, was added to the range for the 2013 holiday season.