A celebration of colour and playfulness, Whaoo! captures the French spirit with a charming story that children and parents will both love.
Known as Whaou! in France, the brand is one of the most successful and leading names in the filled crêpes market. To launch in the UK, the brand needed an identity that conveyed and celebrated its French heritage whilst also finding relevance and resonance with the British audience. It also aimed to introduce the idea of goûter, the French custom of giving children a delicious treat in the afternoon.
The solution was delightful storytelling that shared the French culture and language in a fun and educational way.
Changing the name to Whaoo!, the brand now tells the story of Gerrard the Giraffe and his friends as they share a snack and play. Simple and sweet, the illustration shows different animals queuing up to take their turn bungee jumping off the gentle giraffe's nose. The vibrant brand marque infuses energy into the brand whilst the back of the pack is used to teach children French.
Equipped with a rich brand story that entertains and educates, and a visual identity that captivates at the shelf, Whaoo! is now poised to achieve success in the UK market.