International paint and coatings manufacturer Valspar were looking to make a strong and singular impression for their debut in the Australian market.
With a portfolio comprising of 225 SKUs, the brand required a design system and breakthrough creative solution that would appeal to consumers in a completely new way.
The revolutionary look, which reflects the brand’s “Owning Colour” ethos, revolves around a colour spectrum device that highlights choice, colour knowledge, and the expressive nature of paint. Cutting through the colour spectrum is a “V” and paint droplet, which serve as holding shapes to assist with variant navigation. Easily recognisable, this solution breaks away from the category convention of featuring generic lifestyle photography on pack.