TALK HOME Mobile
A trusted brand offering high-quality low-cost UK and international phone calls, TALK HOME Mobile needed to make its voice heard within the highly competitive and saturated telecommunications category. In efforts to solidify its position as the UK's No.1 PAYG Talk Network and elevate itself to international market leadership, the brand underwent a complete identity redesign.
Inspired by the big idea 'Closer to Home,' the bold and dynamic new identity embodies the brand's dependable, down-to-earth personality. Impactful and approachable, a house-shaped speech bubble encompasses the updated word mark and speaks to customers in a clear and friendly way. This unique graphic device helps consumers navigate TALK HOME Mobile's vast portfolio by acting as the central visual element across all brand platforms, changing colours to communicate multiple messages and emphasising the brand's promise to connect customers to friends and family.
A dramatic shift from the brand's previous expression, the new visual identity has been applied across both corporate and consumer touch points, marking the beginning of a modern era for TALK HOME Mobile.