With a loyal following and a rich history that dates back to the 1950s, Sumol is a much-loved brand in its home country, Portugal, as well as in Angola. With the ambition to reach a wider audience and keep up to date with a younger generation of consumers, Sumol embarked on a new identity project. The task was to infuse the brand with new energy and excitement, focusing on the communication of natural fruit refreshment.
The revolutionary design focuses around an iconic "S" which is created by an explosive slice of fruit, which injects excitement while conveying the experience of drinking the product. The kaleidoscope illustrations highlight the product’s unique attribute of containing real fruit pieces. The logo has also been updated with edgier typography inspired by Lisbon street art.
The new identity takes the brand to the next level, ready to embrace its future. Driven by the idea, Light up Life, it conveys optimism, embracing the moment, and being ready for anything.