Square Mile London Dry Gin
The City of London Gin Distillery (COLD) opened in 2012 marking the return of gin distillation to The City after a two-century absence. Inspired by the strength of gin’s heritage in London and Britain as a whole, entrepreneur and master distiller Jonathan Clark saw an opportunity to create a brand for his own super premium one-shot gin.
The design capitalises on the distillery’s location within the city known as the Square Mile. London’s sprawling streets are screen printed directly on the round bottle reflecting both the premium and historic aspects of brand’s personality. The transparent silhouette of the Square Mile area is the focal point of the design and works as a holding shape for the word mark.
To convey the craftsmanship of the gin, a minimalist interpretation of a still is hidden within the brand’s double entendre strapline, ‘Serve COLD’. The design is then finished with hints of red from the City of London crest and the distiller’s signature that break up the monochrome palette while further communicating the superior quality of this distinctly London gin.