Based in Devon, Rocks adopts a simple and honest approach to producing cordials and squashes using fresh fruit, spring water, and pure sugar with no artificial additives. With their ambitious plans for growth and development of a Ready-to-Drink product range, Rocks understood they needed to re-evaluate and update their current brand identity in the market.
Bluemarlin was charged with discovering a new visual expression for the brand as a mature, premium squash that is good for the whole family, whilst maintaining its authentic British spirit. The logo features prominently as a stamp of authenticity conveying the spontaneous and friendly energy of the brand while affirming a strong and confident brand voice. The colourful splat of squished fruit communicates the vigour of the brand and the product truth of it being packed full of flavour.
This new visual identity provides Rocks with a natural, no-additives message that is balanced with the energy and vibrancy of the brand, creating a design that really jumps off the shelf in a very busy category.