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Purdey's

Launched in 1992 as the UK's first rejuvenation drink, Purdey’s was way ahead of its time. But following a boom in health and wellness products of over last decade, the category pioneer was struggling against new competition.

The refreshing redesign communicates Purdey’s unique product benefits through engaging illustrations that encourage consumers to cross-reference back and front of pack information. Stylish and contemporary, the new packaging asserts Purdey’s authority as the original elixir for modern life.

Watch the Purdey's video here.

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