Made by two friends with a passion for good food, great apples and rare breed pigs, Orchard Pig needed a new look and feel to vault into the mainstream.
Bluemarlin's partnership with Orchard Pig began 5 years previously when, as a start-up, the original pack design helped it become a £1million brand.
This new design capitalises upon the playfulness at Orchard Pig's core through the increased prominence of Byron, the Orchard Pig brand ambassador. An unconventional colour palate and lighthearted naming further communicate the brand's local provenance, authentic character, and top-quality ingredients.
Recent distribution has surged across UK national retailers and the on-trade environment. In 2012 the design was a finalist at the InterBev Awards in Las Vegas.
Follow the pig!