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Lipton Milk Teas

Lipton Milk Teas were looking to re-enter the instant drinks market with an exciting new premium range that brought more delicious indulgence to the category than ever before. The new design needed to take consumers on a sensorial and emotional journey, delivering an experience so irresistible that they would be compelled to come back for more.

Modern and bright, the new design inspires and entices consumers to take a moment to indulge. The background cleverly uses Lipton's new brand identity to create the sense of a warm and relaxing afternoon whilst each design element, from the elegantly simple type through to the linen texture upon which the steaming milk teas sit, reinforces the café occasion.
 

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