James Wellbeloved is known for producing naturally healthy hypoallergenic pet food. Though a category leader with a loyal following in the UK, the brand was beginning to grow static in the market.
The task was to create a more approachable and emotionally engaging design without losing James Wellbeloved’s scientific edge.
Balancing tradition and modernity, the new design features a tabby cat in various stages of its life. Silhouettes of grass create strong shelf impact, whilst the product’s benefits are brought to life with a series of distinctive icons. A striped background echoes the brand’s equity to ensure client recognition.
The new look was extended to James Wellbeloved’s range of dog foods. With photography of real dogs, the design engages consumers whilst improving colour helps improve navigation.
With sophistication and clarity, James Wellbeloved now makes a holistic and premium statement at shelf.