As the UK's #1 intimate skin care brand, femfresh has focused its efforts on educating woman about the benefits of intimate skin care products that can be used with pride everyday. With an aim to build on this work and set brave new standards for the category, femfresh was looking to strengthen its global identity, moving it into a more positive and empowering territory.
The new packaging features feminine figures in a silky monochromatic colour palette 'covered-up' by bursting splashing of expressive colour. In distinct contrast to its vibrant background is femfresh's new black and white logo. Stylishly modern and feminine, it makes a bold statement on the pack.
The redesign is full of energy and confidence without compromising on femininity. It strikes a fine balance between femfresh's expertise and a sense of glamour, truly setting it apart.