Throughout 15 years of partnership with PZ Cussons, bluemarlin has had the opportunity to help Carex maintain its #1 position in the anti-bacterial hand soap category several times over. The objective of the latest redesign was to combat copycat competitors who had adopted Carex’s iconic square structure.
The updated look reinforces brand leadership with a distinctive, upmarket and ergonomic new structure that's made from translucent PET material and introduces a customised pump. A refreshed logo is the final touch to make the brand's message completely clear – Carex is the caring authority in its category. The new design isn’t just lovely on the eye and dynamic on the shelf. It helps PZ Cussons achieve its sustainability goals by using 40% less material, having greater recyclability and delivering substantial savings on production costs.