Market leaders in brioche, pastries and bread across France, Norac Food's Bakerly sought to strengthen its success in the UK with a fresh visual identity.
Beginning in the French countryside as La Boulangere in the 1950s, the aim was to create a modern design that still reflected the pride and authenticity of a brand 'Crafted with French Love'.
Updating the name to Bakerly, the new branding subtly captures its French heritage, blending traditional baking with modern design elements to create a bold visual impact.
Windmills and grains reference naturally sourced ingredients whilst sleek swirls and delicate typeface subtly illustrate the artisan heritage behind baking. The red holding marque acts as a stamp of pride and authenticity, giving the brand powerful standout on shelf.
The new design resonates with consumers, bringing a passion for baking into a contemporary market.