Provocative ideas executed brilliantly. 
We've developed two distinct yet connected offerings in order to provide your brand with actionable strategies and world-class creativity. Engage these two forces together for end-to-end solutions that drive brand growth, giving it a strategic and creative edge.

Mettle Thinking.
Identifies the real challenges your brand faces, responding with commercial innovation that brings transformational change to your brand's future.

Specific Services Include:
Brand equity analysis & category understanding
Brand Transformation: How best to get ahead in a changing world.
Commercial, Brand & Innovation strategy
Future-proofing: Setting your brand up for future success
Brand Voice, Tone & Messaging
Opportunity spotting: Finding growth where others can't
Communication strategy (incl. Digital & Social Media Strategy)
Creative Cost Savings
Internal Brand Engagement
Portfolio Optimisation
Bite-sized insights & ideas for busy executives.

Bluemarlin Brand Design.
An award-winning creative powerhouse with a legacy of over 20 years, brings Mettle Thinking to life with dynamic executions across the full 360-landscape.

Specific Services Include:
360 brand experience
Shopper & Consumer Insights
Retail & experiential brand activation.
Ideation, concept development & innovation development
Brand & Visual identity design
NPD including 3D development expertise
End-to-end packaging development
Sustainable packaging consulting and development
Naming, TOV and messaging

News & Views

  • Bringing Back A Finnish Classic
  • Beer brand Varasto launches with a new identity by bluemarlin
  • Dan Monteith named Executive Strategy Director
  • Monteith will be instrumental in leading the agency's new innovation offering, Mettle.

Like to hire us?

We’d love to hear from you.

Get in touch.

  • bluemarlin London
  • 2/3 Melbray Mews
  • 158 Hurlingham Road
  • Fulham
  • London
  • SW6 3NS
  • T: +44 (0)20 7471 6330
  • F: +44 (0)20 7471 6333
  • bluemarlin Bath
  • Page Barn
    Nr. Bath
    BA11 3RG
  • T: +44 (0)1373 800010
    F: +44 (0)1373 814665
  • bluemarlin Singapore
  • 100 Beach Road #25-06
    Shaw Towers
  • bluemarlin New York
  • 231 Front Street
    Suite 301
    NY 11201
  • T: +1 646 688 1010
    F: +1 646 688 1011