Bluemarlin Senior Strategist Alex Hamilton explores how brands can authentically align their values and principles with those of the fourth wave of feminism in an article recently published on Creative Bloq.
The article, "How to master the art of feminism in branding" examines the increasing number of brands using feminism in their communications. Whilst there have been several successful initiatives including the award-winning This Girl Can campaign from Sports UK, there have been others that have missed the mark by lacking relevance and credibility. Hamilton cautions brands not to jump on the 'feminist bandwagon' without genuine commitment to feminist ideals.
So the question is: how does a brand 'femvertise' without offending the very target audience it is trying to reach out to?
To find out more and read the full article, please click here.
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