Real lemon, only better
The first challenge we faced with True Lemon was to explain what the heck it is. True Lemon is truly unique, using revolutionary technology to cold press and crystallize real lemons for a 100% natural product. Because it takes the flavor from the entire lemon, pulp and rind, it tastes even better than fresh lemons.
The mouthwatering new packaging uses hyper-real illustration of lemon skin that jumps right out at you for strong stand out on shelf. It communicates that this is a real fruit product without tons of copy and does so in a fun, outgoing and irreverent way. The packaging is clear and now so is the brand’s positioning – in store and in consumers’ minds.
Zest for life
True Lemon’s fantastic technology can be readily applied to its sister fruits limes and oranges, so it is only natural that our scintillating new visual language was applied throughout the range.
