Blue Marlin Brand Design



A truly loveable swine

The team at Blue Marlin happened upon Orchard Pig one Sunday lunchtime and discovered an artisan product with fantastic potential. Made by two friends with a passion for good food, great apples and rare breed pigs, Orchard Pig needed a brand identity that would enable it to gain wider distribution and expand its product portfolio.

Five years later and Orchard Pig, now a million pound brand, needed a new look and feel to vault it into mainstream distribution.
The redesign uses bright colours, playful copy and a bit of
mischief to celebrate Orchard Pig's free-spirited character
and unite the product range.

 



Bringing home the bacon

Our original brand identity for Orchard Pig was based around the loveable Old Spot pigās laid-back personality. Our design reflected the brand's local provenance and authentic character, and communicated the product's top quality ingredients.