Funkin brilliant
Funkin Mixers are 100 per cent natural puréed fruit cocktail ingredients that guarantee the perfect cocktail in ten seconds flat – just add spirit and stir. It’s possible to have a perfect product, yet at the same time have a brand that needs a certain something. That’s where Blue Marlin’s designs make the difference. And in the case of Funkin Mixers, that difference was a return of 31 times the original design investment.
Can’t stop the funk
The brand has gone from strength to strength. Since the launch of Blue Marlin’s new look, sales have rocketed and Funkin has made dramatic distribution gains that have transformed its fortunes. Funkin CEO Andrew King describes its investment in design as “probably the best money we’ve spent.”
