Proudly crafted

Kettle Chips was the original posh crisp. But as competitors swamped the market for upmarket snacks, the hand-cooked, lovingly-created qualities that made Kettle so special were being lost in the clutter. We put subtle crafting into the main marque, and tidied up a pack that had become busy over time so that it reigns on shelf once more.

Going veggie

Kettle also needed a vegetable range to compete effectively against its closest rival. Thanks to us, Kettle Vegetable Chips sits happily and coherently next to the core range, conveying Kettle’s hand-crafted qualities across the entire range.

 

Crunch time

Kettle Ridge cuts a distinctive dash on shelf and on the tongue. Designed to provide a big hit of natural Kettle flavours, it is a crunchier, more intense snack with a slightly playful personality. When it came to the packaging, we needed something bold and beautiful to reflect its stylish nature so we chopped out the category rules, ridged up the variant illustrations and cut through with a delicious aubergine background for the range. Mmmm, yummy.




 

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