The glory days
Moove is an iconic Australian brand that when it launched in 1979, had awareness levels that were second only to Coca Cola.
The good old days of 1979 had come to a close and in reality the brand was now in year on year decline due to a number of factors, the brands audience having changed for one. Blue Marlin’s challenge was to return Moove to its former glory days of the 80’s through a complete revamp of its identity.
The identity was to be the blue print for all elements of the marketing mix and work across everything from point of sale and packaging to advertising.
Anticipation and discovery
The visual language we created is more revolution than evolution and focuses on bringing to life the ‘anticipation of the moment’.
The result is an identity that uses an illustrative style to capture all the possibilities that exist during an endless Australian summer – music, surfing, boys and girls…it’s all there, you’ve just got to look a little bit harder to discover it…
