Branding a bold new initiative
On 9th July 2009 Kevin Rudd, sharing a stage with Barack Obama at the G8 meeting in L'Aquila in Italy, unveiled the Global Carbon Capture and Storage Institute (Global CCS Institute), which will play an integral role in reducing the effects of climate change.
A global identity
The key challenge was to give the Global CCS Institute the momentum to be immediately relevant and influential creating a sense of real action and possibility. The outcome is a brand that exudes authority and capability and provides a persuasive and honest face for change.
