Nourishing the brand
Sustagen is known for its great taste, which makes it very popular with children, but it operates in a highly competitive, cluttered and undifferentiated category.
Blue Marlin was tasked with renewing its visual appeal, modernising its taste platform and adding a compelling nourishment message. The trick was to appeal to kids and parents in equal measure.
The new packaging was immediately popular and drove an increase in sales of 0.5 per cent in six months – no mean feat given the level of competition.