Wall's Lipton collaboration brought to life by bluemarlin

Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall’s Lipton Crush launches this summer in Thailand.

Wall's Lipton Crush, packaging design by bluemarlin.

Ice tea is immensely popular throughout South East Asia, with many convenience stores carrying the Lipton brand. Seeing an opportunity to shake up this established category, Unilever brought together two household names to create an innovative and exciting new way of hydrating: Wall’s Lipton Crush, a freezie tube from Wall’s with all the flavours of Lipton Ice Tea.

Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall’s and Lipton brands whilst delivering the single-minded message of ‘natural and refreshingly good.’ To accomplish this, the brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition.

Bluemarlin’s vibrant and fresh pack design features the bright colours of juicy fruits and fresh tealeaves alongside the two recognisable masterbrand logos. The energetic packaging brings Wall’s and Lipton’s brands into equilibrium and provides appetite appeal for this refreshing new product.

Wall's Lipton Crush, design by bluemarlin.

“It’s fantastic to continue our global partnership with Unilever on a regional basis,” comments Tim Arrowsmith, Director of bluemarlin Singapore. “To collaborate with two super brands like Wall's and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’re sure to be seeing in the future.”

Aparna Sundaresh, Brand Director at Unilever, says, “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range.”
Wall's Lipton Crush advert.

  • Bringing Back A Finnish Classic
  • Beer brand Varasto launches with a new identity by bluemarlin
  • Dan Monteith named Executive Strategy Director
  • Monteith will be instrumental in leading the agency's new innovation offering, Mettle.
  • Sophistication, Style, & Self-Confidence
  • Batiste 2-in-1 launches with a design by bluemarlin

Like to hire us?

We’d love to hear from you.

Get in touch.

  • bluemarlin London
  • 2/3 Melbray Mews
  • 158 Hurlingham Road
  • Fulham
  • London
  • SW6 3NS
  • T: +44 (0)20 7471 6330
  • F: +44 (0)20 7471 6333
  • bluemarlin Bath
  • Page Barn
    Newbury
    Nr. Bath
    Somerset
    BA11 3RG
  • T: +44 (0)1373 800010
    F: +44 (0)1373 814665
  • bluemarlin Singapore
  • 100 Beach Road #25-06
    Shaw Towers
    Singapore
    189702
  • T: +65 9721 5584
  • bluemarlin New York
  • 231 Front Street
    Suite 301
    Brooklyn
    NY 11201
  • T: +1 646 688 1010
    F: +1 646 688 1011