bluemarlin has designed a limited edition dry shampoo for UK market leader, Batiste, collaborating with and celebrating their new brand ambassador, singer-songwriter Ella Henderson. The limited edition is set to hit shelves this month.
Following on from the worldwide success of her debut single & number 1 album, Ella Henderson was a natural choice to take the stage as the new face of the brand. Her youthful energy and captivating style is a perfect match for Batiste.
The design reflects Ella’s confidence, glamour and carefree spirit. With an electric pink and purple colour palette, the design expresses a night time London vibe and harnesses an edgy feel, yet retains the friendliness and personality that Batiste is known for.
Joanne Marshall, Marketing Manager at Church & Dwight, remarked, “Working with Ella on our new limited edition brings a refreshing pop of fun and charisma into the brand and bluemarlin have delivered a bold design that will shine a spotlight on the Batiste range.”
“We took a lot of inspiration from the Soho and Spitalfields areas of London,” comments Ian Catling, Executive Creative Director, bluemarlin. “The glamour and fashion from a girl’s night out is captured in the design that is not only suited to Batiste but to Ella Henderson as well.”