Bournvita Biscuits launch in India with a brand identity by bluemarlin
Confectionery giant Mondelez has expanded its portfolio with Bournvita Biscuits, a made-for-India morning snack that brings together taste and nutrition. The new product recently launched in the Indian market with a packaging identity by international brand agency bluemarlin.
As the strategic and creative team behind the award-winning brand identity for the Bournvita masterbrand, bluemarlin was perfectly poised for the brand’s latest innovation, Bournvita Biscuits. The design needed to resonate with the modern Indian consumer whilst also leveraging the brand’s rich heritage.
Supported by deep consumer insights that identified the cultural desire to ‘begin the day strong so you can achieve your best’, the new identity effectively uses Bournvita’s brand equities to convey vitality, positivity and empowerment. Nutritional messaging is balanced with appetising visuals of the product to present consumers with a winning combination – delicious biscuits enriched with the wholesome goodness of Bournvita, a much-loved brand that has been providing nutritional benefits to India’s children for over 50 years.
“Working with the Bournvita brand over the past five years has been a truly rewarding,” comments Andrew Eyles, Founder and Chairman of the bluemarlin group. “India is a vibrant market with a culture that is evolving fast in fascinating ways. Supporting an iconic brand like Bournvita as it navigates these changes is exciting and extends our deep understanding of Indian consumers, their lifestyle needs and necessary trade channel strategies. Wellness and nutrition are key platforms for growth, driven by social and personal aspirations, and Bournvita Biscuits now satisfy that progressive hunger in a tasty way.”