Bluemarlin shows its 'Mettle' in the launch of its new Consultancy Division

For over twenty years, bluemarlin has been providing its clients worldwide with award-winning creative, inspired by powerful strategic thinking. We are now expanding our service offering with a new division dedicated to Business and Brand consultancy.

Bluemarlin Group is launching bluemarlin Mettle Thinking that will apply provocative and transformational thinking to broader, more complex business and brand challenges relating to product, category, market, consumer, innovation and sustainability.

"The rules have changed. Our clients needs have changed. And that’s why we are changing," comments recently appointed CEO Sally O’Rourke. "bluemarlin Mettle Thinking will help brands grow by giving them the strategic edge they need in this post-demographic, insta-connected, hyper-realistic, digi-cultural age. In addition to leveraging the unparalleled talent within bluemarlin’s global network, we will be bringing in outside experts and involving the consumer as a participant in the process of developing distinctive, actionable strategies that clients can implement quickly and see a clear link to ROI.”

Whilst bluemarlin Mettle Thinking will benefit from its heritage in design and incorporate design thinking in the approach it takes to disrupt and challenge market assumptions and conventions, its strategic solutions will ultimately be channel agnostic. "The focus is on identifying the true challenge and opportunity the brand is facing and providing the appropriate and relevant solutions that will generate real results. Mettle Thinking strategies will provide a path that ensures any and all resulting creative executions, whether it be a packaging solution, a television advert or an augmented reality experience, are measured by commercial effectiveness."

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