Dan Monteith named Executive Strategy Director

bluemarlin expands its integrated global team with the appointment of Dan Monteith as Executive Strategy Director, based in the agency’s London studio.

Monteith will be instrumental in providing strategic leadership and transformational thinking through the international agency’s new innovation offering, Mettle.

Mettle is provocation and inspiration, an opportunity to courageously collaborate. It’s a philosophy and a methodology, which activates brands far beyond the shelf, from digital to experiential, across every potential consumer touch point.

Monteith brings over 20 years experience in providing excellence in brand strategy and communication development spanning ATL, digital and more traditional brand design. He has worked for with an array of iconic brands and global brand owners in the FMCG, luxury, and corporate sectors, such as P&G, Jaguar, Stella Artois, SSE, Nestle and Johnson & Johnson.

Previously, Monteith held key positions at Elmwood Design, where he was Group Strategy Director, after running a successful communications agency in Scandinavia. He spent his earlier career as a copywriter and planner in a number of London and international agencies.

He brings a ‘hands on’ creative approach that is highly collaborative, aligning succinctly with Mettle’s ambition to provide courageous clients with disruptive strategies and stunning creative that liberate their brands from the ordinary.

“We are very excited to bring Dan aboard as bluemarlin evolves with Mettle, and expands its services to provide 360 brand solutions,” comments bluemarlin Founder, Andrew Eyles. “His rich experience, that combines the power of strategic consultancy with creative thinking, will give our clients distinctive and disruptive approaches that embrace collisions, drive relevancy, and stimulate growth.”

“I’m enthusiastic about joining bluemarlin during this moment of significant evolution. The team is made of true experts and fascinating thinkers who are given the licence to take risks and break the rules to advance their clients’ brands,” comments Monteith. “For years, I’ve admired bluemarlin’s work as well as the agency’s ability to maintain its strategic and creative excellence and integrity as it reinvents itself, time and time again. As a team, we all deeply passionate about the need to create work that is genuinely relevant to people’s lives and can solve big business issues.”
 

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