Recently appointed Creative Director Hamish Shand has been invited to serve as a member of the judging panel for the 2016 World Beer Awards to be held this Thursday, 11 August at the Hilton London Olympia.
A celebration of the very best internationally recognised beer styles, the annual tasting event selects, awards and promotes the World's Best Beers to consumers and the trade throughout the world. This year’s entries will be evaluated on label design, can design, overall bottle design and range design.
With a wealth of experience and a particular passion for beer and alcohol design, Hamish is delighted to join the panel again at this year's awards. In addition to participating in last year's World Beer Awards, Hamish also served as a judge for the World Whisky Awards 2015 and World Spirit Awards 2015.
This year Hamish is looking for phenomenal design that captures consumers attention and immediately engages them in the brand's story. "Consumers are short on time, which means design at shelf is more important than ever. The design needs to create instant appeal and desire with a brand expression that breaks through category conventions to tell a unique and meaningful story."
Final judging for the World Beer Awards takes place in August and the winners will be announced on 23 September 2016.