A New Era Begins

It is with great pleasure that we announce Sally O’Rourke's appointment as Chief Executive Officer. Since joining bluemarlin in August 2015 as global COO and president of U.S. operations, O'Rourke has re-emphasised brand strategy and widened the client base substantially. She replaces founder Andrew Eyles, who becomes Chairman of bluemarlin group, focused on business development and acquisition.

"Sally is expanding the services and impact of bluemarlin," said Eyles. "With her leadership we can uncover the secrets of engaging with consumers tomorrow, and bring a transformative model to business - a full-fledged brand generator."

O'Rourke aims to establish bluemarlin as a pre-eminent provider of brand strategy as well as creative execution. Already, her approach to future-proofing brands has attracted repositioning assignments that pair vision and strategy with full creative activation.

"It's time to change the brand conversation," said O’Rourke. "We're here to define territory that businesses can own as much as to communicate the brand messages that stake it. More than ever, marketers need one agency that can match strategic vision with creative execution. That’s the new bluemarlin."

  • Bringing Back A Finnish Classic
  • Beer brand Varasto launches with a new identity by bluemarlin
  • Dan Monteith named Executive Strategy Director
  • Monteith will be instrumental in leading the agency's new innovation offering, Mettle.
  • Sophistication, Style, & Self-Confidence
  • Batiste 2-in-1 launches with a design by bluemarlin

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