Sustainability: The bottom line
By Guy Williams, Creative Director Structure and Shaun Jones, Realisation Director, Blue Marlin, London
Let's get one thing straight: we are in the environment harming business. No product or production process has a positive impact on the environment; all have a harmful effect at some level. Each process and every product uses resources and leaves its own footprint. It is up to designers to help marketers and manufacturers minimise the environmental impact.