Turn your brand story into design details to gain people’s trust
By Martin Grimer, executive creative director, Blue Marlin Brand Design, London
The credit crunch has turned into a fullblown recession. House prices are plummeting. Unemployment is rocketing. The Government appears to have little of substance to offer. Banks and building societies are failing. One institution after another is being discredited. No wonder consumers have become fed-up, pessimistic and cynical.