A crisis too good to waste
By Roger Hart, Managing Director, Blue Marlin, London
Tired of all the doom and gloom? Bored with being told that things are going to get worse before they get better? Fed up with fending off bean counters intent on eating into what’s left of your marketing budget?
We all are, but here’s the thing: there’s nothing quite like a good crisis to ensure the long term success of a brand; to challenge negative perceptions; to reposition and to innovate.