Blue Marlin gives Sainsbury's Classics ready meals a contemporary new look
(December 2009) London UK
Blue Marlin has created fresh new packaging for Sainsburyâs range of classic British dishes that will roll out this month.
The new design gives the meals a modern, upbeat look without watering down the traditional elements that are known to be very important to brand loyalists. Classics has an extremely loyal older customer base, which Sainsburyâs is intent on keeping, while broadening the rangeâs appeal to younger audiences.