Credit crunch
Welcome to Out & About, Blue Marlin’s review of random interesting stuff around a central theme that has caught our eye.
This issue is the credit crunch
For some, the economic downturn is an opportunity. Sainsbury’s swiftly launched its Switch and Save campaign, encouraging shoppers to trade brands for own label. Sales of its Basics range soared by 40 per cent and own label contributed to its best ever Christmas performance. Meanwhile, Selfridges launched its own label credit crunch treat: luxury chocolate coated honeycomb at £3.99 a bag.