Shaking things up
The task was to shake up the world's oldest carbonated drink and wake up consumers to the clean, crisp, refreshing taste of Schweppes. Our redesign puts the fizz back into the whole range and made it look iconic and cool in the hottest bars.
The original tonic
You can’t miss ‘refreshment’ in the new ‘whoosh’ identity and the revamped bottle now bulges with trademark effervescence, whilst harking back to the bottle that made Schweppes famous in 1783. Extensive audits ensured the new design could run down existing lines, which was a vital consideration when bottles can stay in circulation up to a decade.
