On track for victory
Pacific Health Laboratories approached us with an intriguing proposition: define the positioning and brand the world's first range of appetite management products for athletes.
According to research, over 77 per cent of endurance athletes are concerned about managing their weight. Forze's nutrition bars and drinks activate the body's natural appetite controls, optimising athletes' performance by helping them stay lean.
Force to be reckoned with
We defined the brand positioning as the ‘athletes’ nutrition tool’ and developed pack graphics and structure to reflect its emotional and functional benefits. Unsurprisingly, it’s been a runaway success.
