Flower power
Balance Water is a unique product with a fascinating story to tell. Unlike other functional drinks, it tastes of pure, unflavored water, but it uses Australian flower essences to change the way people feel.
Our challenge was to create a clear and distinguishable point of view that defines the brand’s proposition, clearly distinguishes the variants, and positions it as leader in a new category: functional, unflavored water.
Striking the right balance
After a strategic review of the brand, we quickly understood we needed to better communicate the brand story on pack in a clean, premium way. We also saw an opportunity to add a new variant to the portfolio. Our creative work evolved the graphic elements and established a new visual language to communicate the core benefits simply. A refreshing solution all round.